{"title":"LOAM","description":"\u003cp\u003eBorn from a focus on potency and purity, LOAM creates high-performance mushroom extracts designed to support modern wellbeing. With roots in Finland and developed in Dubai, the brand brings together clean sourcing, advanced extraction methods and a considered approach to functional supplements.\u003c\/p\u003e\n\u003cp\u003eLOAM uses only the fruiting body of the mushroom, the most active and nutrient-rich part, and applies dual-extraction processes to ensure optimal bioavailability of key compounds. Every batch is third-party tested for quality, safety and consistency, with a strong focus on transparency and formulation integrity.\u003c\/p\u003e\n\u003cp\u003eSourced from some of the world’s cleanest natural environments and produced to high manufacturing standards, the collection is designed to support everyday resilience, from energy and focus to overall balance. The result is a curated edit of potent, thoughtfully developed formulas designed to help you feel and function at your best.\u003c\/p\u003e","products":[{"product_id":"beauty-blend-maitake-shiitake-organic-extract-powder","title":"Beauty Blend - Maitake \u0026 Shiitake Organic Extract Powder","description":"\u003cp\u003eA functional mushroom blend combining Maitake and Shiitake, designed to support skin health, balance and overall wellbeing. Known as the “beauty blend”, this versatile powder can be added to drinks, smoothies or overnight oats for easy daily use.\u003c\/p\u003e\n\u003cp\u003eNaturally rich in antioxidants and bioactive compounds, Maitake and Shiitake help support collagen production, skin elasticity and overall skin resilience. The blend also supports metabolic balance, including healthy blood sugar levels, while offering anti-inflammatory benefits and support for overall vitality.\u003c\/p\u003e\n\u003cp\u003eWith consistent use, it helps promote a balanced, healthy-looking complexion while supporting wellbeing from within.\u003cbr\u003e\u003c\/p\u003e","brand":"LOAM","offers":[{"title":"Default Title","offer_id":46771389464751,"sku":"LO01","price":260.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9074\/5007\/files\/loam-beauty-blend-maitake-shiitake-organic-extract-powder-skin-and-beauty-623211.jpg?v=1778004357"},{"product_id":"cordyceps-militaris-organic-extract-powder","title":"Cordyceps Militaris Organic Extract Powder","description":"\u003cp\u003eA functional mushroom extract designed to support energy, stamina and overall physical performance. LOAM’s Cordyceps is a finely milled powder that blends easily into coffee, smoothies or pre-workout, making it a simple addition to daily routines.\u003c\/p\u003e\n\u003cp\u003eCordyceps is traditionally used to support endurance and sustained energy by helping optimise oxygen utilisation and overall vitality. Known for its adaptogenic properties, it also supports recovery and helps the body adapt to periods of physical or mental demand. With consistent use, it helps maintain energy levels, stamina and performance throughout the day.\u003c\/p\u003e\n\u003cp\u003eFormulated using organic Cordyceps and designed for everyday use, this is a versatile option for those looking to support energy, endurance and overall wellbeing.\u003cbr\u003e\u003c\/p\u003e","brand":"LOAM","offers":[{"title":"Default Title","offer_id":46771399458991,"sku":"LO02","price":260.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9074\/5007\/files\/loam-cordyceps-militaris-organic-extract-powder-energy-enhancing-151210.jpg?v=1778004520"},{"product_id":"chaga-organic-extract-powder","title":"Chaga Organic Extract Powder","description":"\u003cp\u003eRich in antioxidants, LOAM’s Chaga is a functional mushroom extract designed to support immune health, skin resilience and overall wellbeing. This finely milled powder can be easily added to coffee, cacao or enjoyed on its own as a daily tea.\u003c\/p\u003e\n\u003cp\u003eNaturally high in compounds including melanin, polyphenols and beta-glucans, Chaga helps protect against oxidative stress while supporting the body’s natural defence system. It is also known for supporting gut health and promoting skin comfort, making it a well-rounded option for daily support from within.\u003c\/p\u003e\n\u003cp\u003eFormulated with organic Chaga and designed for consistent use, it helps support resilience, balance and overall vitality.\u003cbr\u003e\u003c\/p\u003e","brand":"LOAM","offers":[{"title":"Default Title","offer_id":46771485704367,"sku":"LO03","price":260.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9074\/5007\/files\/loam-chaga-organic-extract-powder-immunity-852514.jpg?v=1778004427"},{"product_id":"lion-s-mane-organic-extract-powder","title":"Lion’s Mane Organic Extract Powder","description":"\u003cp\u003eKnown for its focus-supporting properties, LOAM’s Lion’s Mane is a functional mushroom extract designed to support cognitive performance, clarity and overall wellbeing. This finely milled powder blends easily into coffee or smoothies, making it a simple addition to your morning routine.\u003c\/p\u003e\n\u003cp\u003eLion’s Mane is traditionally used to support memory, concentration and mental clarity, while also offering neuroprotective and anti-inflammatory benefits. Naturally rich in antioxidants, it helps support brain health while contributing to overall balance, including gut health support.\u003c\/p\u003e\n\u003cp\u003eBest suited for daytime use, it supports focus and productivity when you need it most.\u003c\/p\u003e","brand":"LOAM","offers":[{"title":"Default Title","offer_id":46777210699951,"sku":"LO04","price":260.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9074\/5007\/files\/loam-lions-mane-organic-extract-powder-cognitive-function-684229.jpg?v=1778004314"}],"url":"https:\/\/powderbeauty.com\/en-om\/collections\/loam\/made-without-parabens.oembed","provider":"Powder Beauty","version":"1.0","type":"link"}