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Meet The Founder - Majeed Hemmat Co-Founder Holifrog
The next in line of our Meet-The-Founder lifestyle edits we asked Holifrog Co-CEO and Co-Founder...
Hot-Girl Summer 2022 Beauty Trends To Get Ready For!
Summer 2022 is round the corner and we’ve collated the hottest beauty trends to get you in the lo...
Meet The Founder - Tiffany Scott CEO & Co-Founder RÓEN Beauty
The first in our line-up of Meet-The-Founder lifestyle edits we asked RÓEN Beauty CEO and Co-Foun...
The Sun & Skin Factor - Skin Cancer Awareness Month
With summer poking its sunny head round the corner it's a good time to brush up on some sun and s...
Keep Calm & Ramadan On....
With the Holy Month of Ramadan reaching it’s half way point, it’s a good time to reflect on we’ve...
Skin Story - Celebrating Inspirational Women In The Region For International Women's Day
The third in our feature of women empowering women and change within the region, we sat down wit...
Maryam Fattahi Salaam - Celebrating Inspirational Regional Women For International Women's Day
The second in our feature of women empowering women and change within the region, we sat down wi...
Marriam Mossali - Celebrating Inspirational Regional Women For International Women's Day
The first in our feature of women empowering women and change within the region, we sat down with...
Making The Switch - Dubai based Trainer & Coach Claudine Foong Talks Clean Beauty
Claudine Foong is a Dubai-based Strength & Movement Trainer, Well-being coach, previous Pro-A...
Give the Gift Of Conscious Beauty This Valentine's
The month of love is upon us! While we believe in love every day of the year, there is no better...
Pure-Fect Make-Up Brushes for a Clear Conscience
Let’s face it, makeup brushes are far more effective than fingers. Further, we have come a long ...
What are ‘active’ ingredients in your skincare?
When you hear about ‘actives’ in skincare it is usually a reference to products which include a k...
Vegan and Cruelty-Free: What do the labels mean?
New Year’s symbolises new beginnings, whether they be taking up a new hobby, working on self deve...
Hydration - How Skin Deep Does It Go?
We’ve all heard the saying that a human being can go 3 days without water. What you probably have...
Antioxidant Skincare + Five Tips for Your Best Summer Skin
What’s the big deal about free radicals?
If you’ve ever bought a product that boasted free radic...
Beauty Basics: How To Determine Your Skin Type (And why it matters!)
When it comes to skincare, we all have a type. A skin type, that is.
Your skin type is something ...
A few good reasons to switch to eco-friendly beauty: five clean brands that put the earth first
When it comes to caring for the planet, one of the most impactful things you can do is clean up y...
Is your skincare vitamin deficient? What to know about supplementing your skin
Did you know that there is a whole other aspect to skin nutrition that goes beyond the surface le...
UVA, UVB and SPF: How to crack the code on sun protection and save your skin
A bit of harsh truth: skipping sun protection can sabotage the rest of your skincare routine and ...
The Perks of Purslane: Is it the latest and greatest skincare super ingredient?
Have you heard about purslane? If not, you aren’t alone. Purslane is a little-known skincare supe...
The best skincare ingredients for acne-prone skin
Wouldn’t it be great if we could rid the world of all pimples? What if we could just push a butto...
Niacinamide: The skincare brightening ninja you need on your bathroom shelf
It lightens, it tightens, it brightens. Is there anything niacinamide can't do?
If you’ve got you...
Is toner really necessary?
Toner is one skincare product that we often overlook. For years we considered it an unnecessary e...
You may not realise you're making these common beauty mistakes
Getting skincare right can feel a lot like being back in high school chemistry class. There are a...
Spotlight on Centella: what are the skincare benefits of Centella Asiatica?
Quietly popular among Korean skincare enthusiasts and those with sensitive skin, Centella, also k...
Are you using your skincare products correctly?
We are firm believers that skincare is an investment rather than an expenditure. There is nothing...
The one most important step in your skincare routine
Let’s talk about the single most important part of your beauty and skincare routine: cleansing. C...
Five easy ways to prevent ‘Mascne’
We love face masks. They help protect us and our loved ones from illness, hide a multitude of sin...
What’s the difference between Vegan and Cruelty Free?
It is 2020 and animal cruelty should be non-negotiable! Not testing on animals is something we’re...
Scalp care: How and why looking after your scalp is important
We are all fully aware of the benefits of looking after your skin, and it’s safe to assume that w...
Easy ways to get that all-natural glow-up
In recent years more and more of us have been investing in skincare over foundation, haircare ove...
Should you be using Sulfate-free hair products?
‘Sulfate-free’ seems to be an increasingly widespread term in the haircare world, and you’ll oft...
Weird but wonderful skincare ingredients to know
Beauty enthusiasts are no strangers to unconventional ingredients. Every few years it seems a ne...
Which 'clean' products are worth the splurge?
There has been no greater time for selfcare and wellbeing than in the last few of months. From f...
The post-pandemic beauty trends to look out for
To say that much of our world has changed over the last few weeks is an understatement. From the...
6 DIY skincare ingredients to avoid (and one we recommend)
Quarantine life has given us so much more time at home, inspiring us to try our hand in a variet...