Founders' Favourites

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PSA Skincare THE MOST Hyaluronic Super Nutrient Hydration Serum
PSA Skincare THE MOST Hyaluronic Super Nutrient Hydration Serum
BESTSELLER SALE
PSA Skincare

THE MOST Hyaluronic ...

Regular price 142 AED
Sale price 142 AED Regular price 189 AED
Unit price
THE MOST Hydration Serum provides both instant and long-lasting moisture to heal and replenish dehydrated...
Hair by Sam McKnight Cool Girl Superlift Root Boost Volumising Spray 150 ml
Hair by Sam McKnight Cool Girl Superlift Root Boost Volumising Spray 150 ml
SALE
Hair by Sam McKnight

Cool Girl Superlift ...

Regular price 126 AED
Sale price 126 AED Regular price 189 AED
Unit price
Bringing body to the hair right at the roots, the Cool Girl Superlift Volumising Spray...
Manasi 7 Eye Glow Colour Ayame
Manasi 7 Eye Glow Colour Ayame
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Manasi 7

Eye Glow Colour...

Regular price 159 AED
Sale price 159 AED Regular price 159 AED
Unit price
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Ayame
Jardin
Ochaya
Sublime
A natural and certified organic cream eyeshadow that takes you effortlessly from subtle daylight to...
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SILKE London SILKE Hair Wrap The Eva - Black
SILKE London SILKE Hair Wrap The Eva - Black
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SILKE London

Silk Hair Bonnet...

Regular price 206 AED
Sale price 206 AED Regular price 275 AED
Unit price
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The Eva - Black
The Sofia - Champagne
The Poppy - Pink and Orange
The Isla - Blue and Green
Meet the perfect prep step for waking up with tangle and frizz-free hair in the...
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HoliFrog Tashmoo Water Lily Nourishing Milky Wash Jumbo
SALE
HoliFrog

Tashmoo Water Lily N...

Regular price 104 AED
Sale price 104 AED Regular price 207 AED
Unit price
“Comfort blanket meets comfort cleanser.” Tashmoo Water Lily Milky Wash is Holifrog’s most gentle cleanser...
Hair by Sam McKnight Cool Girl Superlift Root Boost Volumising Spray 50 ml
Hair by Sam McKnight Cool Girl Superlift Root Boost Volumising Spray 50 ml
SALE
Hair by Sam McKnight

Cool Girl Superlift ...

Regular price 68 AED
Sale price 68 AED Regular price 94 AED
Unit price
Bringing body to the hair right at the roots, the Cool Girl Superlift Volumising Spray...
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Founders' Favourites

The picks our founders return to themselves. Our Founders' Favourites edit gathers the products the Powder Beauty founders use, recommend and trust, the personal shortlist behind the brand. From cult skincare staples to under-the-radar discoveries, these are the formulas earning permanent spots on their own bathroom shelves. The behind-the-scenes edit, made browsable.