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Discover the powerhouse female-led brands shaping beauty and wellness.
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ANCIENT+BRAVE
Ancient rituals, brave formulas. Targeted nutrition that promotes transformative results.
NEW
SILKE London
For your best hair days ever, SILKE London’s silk hair accessories are here.
Hydration
Ramadan Essentials K...
Regular price
404 AED
Sale price
404 AED
Regular price
483 AED
Unit price
/
No reviews
Featuring four favorites for nurtured energy levels, increased hydration and improved metabolism, the Ramadan Essentials...
Humantra Selection S...
Regular price
414 AED
Sale price
414 AED
Regular price
460 AED
Unit price
/
No reviews
Offering a flavor for every mood, the Humantra Selection Set features four rehydrating, energizing electrolyte...
Strike Hydration Duo...
Regular price
302 AED
Sale price
302 AED
Regular price
350 AED
Unit price
/
No reviews
Boosting energy and hydration levels is easy with the Strike Hydration Duo, boasting two refreshing...
True Hydration...
Regular price
147 AED
Sale price
147 AED
Regular price
147 AED
Unit price
/
No reviews
Formulated with a combination of key minerals for rapid rehydration, this Ancient + Brave powder...
Reduce oxidative stress. Molecular Hydrogen is designed to help neutralize the harmful effects of free...
Cymbiotika
Liposomal Glutathion...
Regular price
407 AED
Sale price
407 AED
Regular price
407 AED
Unit price
/
1 review
The master antioxidant. This supplement contains powerful antioxidant properties that combat premature aging and is...
Ancient + Brave
True Hydration...
Regular price
147 AED
Sale price
147 AED
Regular price
147 AED
Unit price
/
No reviews
Formulated with a combination of key minerals for rapid rehydration, this Ancient + Brave powder...
This Works
Deep Sleep Pillow Sp...
Regular price
152 AED
Sale price
152 AED
Regular price
190 AED
Unit price
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Get a great night's sleep with this best-selling deep sleep pillow spray, proven to help...
Shake Your Plants
Kombucha+ Pomegranat...
Regular price
76 AED
Sale price
76 AED
Regular price
84 AED
Unit price
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SYP (Shake Your Plants) turns the water you drink everyday into your natural superpowers, believing that...
Cosmic Doctor
Coco Collagen...
Regular price
230 AED
Sale price
230 AED
Regular price
230 AED
Unit price
/
No reviews
Unlike traditional supplements, the Cosmic Doctor Coco Collagen reflects the body’s varied needs with a...
Health Nag
Bioactive Collagen G...
Regular price
295 AED
Sale price
295 AED
Regular price
295 AED
Unit price
/
2 reviews
Health Nag's Bioactive Collagen Gel with natural elastin is a groundbreaking innovation that's taken the...
Ancient + Brave
Cacao + Reishi...
Regular price
165 AED
Sale price
165 AED
Regular price
165 AED
Unit price
/
No reviews
While the Cacao + Reishi powder keeps the comforting taste of hot chocolate, it completely...
Health Nag
Ceremonial Grade Mat...
Regular price
159 AED
Sale price
159 AED
Regular price
199 AED
Unit price
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This Ceremonial-Grade Matcha is known for its unparalleled purity and freshness. Packed with antioxidants, it...
Support gut health.Crafted with natural ingredients, Cymbiotika’s Probiotic restores and maintains healthy gut function. This...
Health Nag
3 Day Detox Mixed Fl...
Regular price
552 AED
Sale price
552 AED
Regular price
690 AED
Unit price
/
Health Nag's 3-Day Detox Kit is the top-selling detox worldwide. It's a scientifically supported liquid...
Davines
LOVE CURL Shampoo fo...
Regular price
95 AED
Sale price
95 AED
Regular price
95 AED
Unit price
/
LOVE CURL Shampoo, part of Davines Essential Range, is a cleansing and hydrating shampoo suitable...
K18
K18 Leave-in Molecul...
Regular price
273 AED
Sale price
273 AED
Regular price
273 AED
Unit price
/
No reviews
From thermal styling to heat damage and bleaching actives, there are endless aggressors that can...
Slip
Flora Scrunchie Set...
Regular price
205 AED
Sale price
205 AED
Regular price
205 AED
Unit price
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Get creative with your hairstyles without damaging your strands. Traditional hair ties can tug on...
Rahua
Hydration Hair Mask...
Regular price
280 AED
Sale price
280 AED
Regular price
280 AED
Unit price
/
No reviews
Labelled the ‘ultimate hydration hero’ by Rahua, the Hydration Hair Mask is best suited to...
Davines
OI Anti-Frizz Oil...
Regular price
179 AED
Sale price
179 AED
Regular price
179 AED
Unit price
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OI Oil by Davines is part of an exclusive range dedicated to the magical properties...
Living Proof
Full Dry Volume & Te...
Regular price
149 AED
Sale price
149 AED
Regular price
165 AED
Unit price
/
1 review
This versatile spray turns up the volume and texture for that imperfectly perfect lived-in look...
Oribe
Serene Scalp Oil Con...
Regular price
223 AED
Sale price
223 AED
Regular price
223 AED
Unit price
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Helping the hair maintain its shine and volume in-between washes, the Serene Scalp Oil Control...
K18
K18 Peptide Prep™ De...
Regular price
144 AED
Sale price
144 AED
Regular price
174 AED
Unit price
/
No reviews
Purifying the hair and scalp to lend a clear canvas for conditioners and treatments, the...
The Nue Co.
SUPA_ THICK Thickeni...
Regular price
210 AED
Sale price
210 AED
Regular price
210 AED
Unit price
/
No reviews
For hair that’s thinning or regularly sheds, SUPA_THICK is here to the rescue. This topical...
Rahua
Scalp Exfoliating Sh...
Regular price
227 AED
Sale price
227 AED
Regular price
227 AED
Unit price
/
No reviews
Helping you wave goodbye to dandruff, the Rahua Scalp Exfoliating Shampoo gently purifies the scalp,...
Manasi 7
Custom Eye and Brow ...
Regular price
213 AED
Sale price
213 AED
Regular price
250 AED
Unit price
/
No reviews
The Custom Eye & Brow Quad is an organic pressed powder quad, offering long-lasting, buildable...
Augustinus Bader
Shade 1 - Sheer deep pink
Shade 2 - Bright red coral
Shade 3 - Burnt earthy plum
The Tinted Lip Balm ...
Regular price
166 AED
Sale price
166 AED
Regular price
166 AED
Unit price
/
No reviews
A plumping, tinted balm for smoother and more supple lips. Available in three universal shades,...
RÓEN Beauty
Peach Flush
Natural Rose
Pink Dusk
Sunlit Coral
Cheeky Blush...
Regular price
112 AED
Sale price
112 AED
Regular price
140 AED
Unit price
/
4 reviews
This lightweight buildable cream blush melts into the skin for a youthful, dewy wash of...
19/99 Beauty
Voros
Neutra
Barna
Wasser
Precision Colour Pen...
Regular price
82 AED
Sale price
82 AED
Regular price
100 AED
Unit price
/
2 reviews
+8
See 8 more option(s)
Draw precise lines, blend, smoke, fill in, or buff out. These creamy multi-use pencils can...
Ere Perez
Glaze
Chili
Pop
Crush
Mango Lip Honey...
Regular price
111 AED
Sale price
111 AED
Regular price
131 AED
Unit price
/
No reviews
A juicy lip treatment that’s just as nourishing as it is glossy. Ere Perez’s Mango...
Manasi 7
Precision Mascara Ob...
Regular price
114 AED
Sale price
114 AED
Regular price
143 AED
Unit price
/
No reviews
Enhancing lashes to perfection, the Precision Mascara has a rich black shade and emollient formula...
RÓEN Beauty
11 11 Eye Shadow Pal...
Regular price
139 AED
Sale price
139 AED
Regular price
185 AED
Unit price
/
2 reviews
Featuring inspired shades that are curated to stand out alone or seamlessly blend and layer...
Ere Perez
Coco Grace
Coco Charm
Coco Wild
Coco Heart
Coco Crayon...
Regular price
132 AED
Sale price
132 AED
Regular price
132 AED
Unit price
/
No reviews
+5
See 5 more option(s)
The butter-soft Coco Crayon is a plastic-free lipstick and blush alternative, coating the lips and...
Manasi 7
Silk Finish Powder T...
Regular price
148 AED
Sale price
148 AED
Regular price
185 AED
Unit price
/
No reviews
Sheer with a semi-matte finish, the loose Silk Finish Powder feels like a softening, invisible...
19/99 Beauty
Miele
Perla
Cream Highlight Stic...
Regular price
135 AED
Sale price
135 AED
Regular price
135 AED
Unit price
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Made with ultra-fine pearl, this creamy highlighting stick creates a dewy, luminous finish that captures...
New at Powder
Bondi Sands
Body Moisturiser - C...
Regular price
70 AED
Sale price
70 AED
Regular price
70 AED
Unit price
/
No reviews
Bondi Sands Coconut Body Moisturizer combines healing, hydrating and illuminating ingredients to create the ultimate...
Murad
Essential-C Firming ...
Regular price
156 AED
Sale price
156 AED
Regular price
195 AED
Unit price
/
No reviews
Murad Essential-C Firming Radiance Day Cream is a brightening and revitalizing moisturizer for visibly plump...
Augustinus Bader
The Hydrogel Face Ma...
Regular price
124 AED
Sale price
124 AED
Regular price
124 AED
Unit price
/
No reviews
Powered by the label’s patented TFC8 technology, the Hydrogel Face Mask instantly lifts, hydrates and...
Ancient + Brave
Matcha + Collagen...
Regular price
200 AED
Sale price
200 AED
Regular price
200 AED
Unit price
/
No reviews
Matcha + Collagen powder nourishes the skin and mind with vital antioxidants and structural proteins....
Indie Lee
Gentle Daily Peel...
Regular price
236 AED
Sale price
236 AED
Regular price
236 AED
Unit price
/
No reviews
The Indie Lee gentle daily peel targets dullness and blemishes with rebalancing BHAs and AHAs....
Living Proof
Curl Elongator...
Regular price
195 AED
Sale price
195 AED
Regular price
195 AED
Unit price
/
No reviews
When curls need a little care, the Curl Elongator gives them ample definition and nourishment....
Murad
Clarifying Toner...
Regular price
150 AED
Sale price
150 AED
Regular price
150 AED
Unit price
/
No reviews
Part of Murad’s best-selling Clarifying range, this Toner gently wipes away excess oil and impurities...
Patchology
All The Feels Sheet ...
Regular price
90 AED
Sale price
90 AED
Regular price
90 AED
Unit price
/
No reviews
The Patchology All The Feels is a 3-pack facial sheet mask kit with a sharp...
Olaplex
Nº.3 Hair Perfector...
Regular price
150 AED
Sale price
150 AED
Regular price
150 AED
Unit price
/
No reviews
Promoting complete hair rejuvenation, the OLAPLEX Nº.3 Hair Perfector is a pre-wash treatment that drastically...
Patchology
Moodpatch Chill Mode...
Regular price
110 AED
Sale price
110 AED
Regular price
110 AED
Unit price
/
No reviews
Calming irritation, hydrating dry patches and healing damaged skin, the Moodpatch Chill Mode Eye Gels...

Welcome to the home of insanely good beauty.
Our products are hand-picked from around the world by beauty devotees who want to educate and empower you to shop based on your personal values, without compromising a thing.
As Seen On Socials
Health Nag
Bioactive Collagen G...
Regular price
295 AED
Sale price
295 AED
Regular price
295 AED
Unit price
/
2 reviews
Health Nag's Bioactive Collagen Gel with natural elastin is a groundbreaking innovation that's taken the...
Oribe
Dry Texturizing Spra...
Regular price
198 AED
Sale price
198 AED
Regular price
233 AED
Unit price
/
1 review
Like dry shampoo but better, this invisible spray builds volume and texture without weighing your...
Bali Body
Watermelon Tanning O...
Regular price
85 AED
Sale price
85 AED
Regular price
106 AED
Unit price
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Achieve a deep natural tan with Bali Body's iconic natural tanning oil. This lightweight tanning...
CosRX
Advanced Snail 96 Mu...
Regular price
95 AED
Sale price
95 AED
Regular price
95 AED
Unit price
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The Advanced Snail 96 Mucin Power Essence is a light, fast-absorbing essence formulated with a...
Davines
OI All In One Milk...
Regular price
126 AED
Sale price
126 AED
Regular price
126 AED
Unit price
/
1 review
OI All In One Milk by Davines is part of an exclusive range dedicated to...
Sets and Collections
Agent Nateur Body Ba...
Regular price
626 AED
Sale price
626 AED
Regular price
737 AED
Unit price
/
No reviews
For hydrated, firm skin, the Agent Nateur Body Basics Set cleanses with a resurfacing foam...
Adaye Rest Assured K...
Regular price
85 AED
Sale price
85 AED
Regular price
100 AED
Unit price
/
No reviews
A collection of mindful, health-focused period care products, the Adaye Rest Assured Kit keeps you...
Anua Heartleaf Essen...
Regular price
313 AED
Sale price
313 AED
Regular price
348 AED
Unit price
/
No reviews
Soothing, toning and hydrating, the Anua Heartleaf Essentials offer the perfect, 3-step introduction to the...
Augustinus Bader Bod...
Regular price
574 AED
Sale price
574 AED
Regular price
638 AED
Unit price
/
No reviews
The Augustinus Bader Body Duo’s cleanser and lotion recharge the skin with the label’s patented...
Augustinus Bader Edi...
Regular price
2,309 AED
Sale price
2,309 AED
Regular price
2,566 AED
Unit price
/
No reviews
Powered by the label’s patented anti-aging technology, the Augustinus Bader Editor's Selection Set serves up...
Aurelia Probiotic Bo...
Regular price
597 AED
Sale price
597 AED
Regular price
663 AED
Unit price
/
No reviews
Keeping the skin soft and refreshed, the Aurelia Probiotic Body Trio’s wash, serum and deodorant...
Bali Body Gradual Ta...
Regular price
223 AED
Sale price
223 AED
Regular price
272 AED
Unit price
/
No reviews
The perfect set for beginners, the Bali Body Gradual Tan Duo steadily builds a natural,...
Current State Barrie...
Regular price
180 AED
Sale price
180 AED
Regular price
200 AED
Unit price
/
No reviews
Exceptionally gentle, the Current State Barrier Repair Kit strengthens the complexion as it offers a...
Côte d'Azur Restorat...
Regular price
451 AED
Sale price
451 AED
Regular price
548 AED
Unit price
/
No reviews
Transporting you to the French Riviera with notes of bergamot and jasmine, the Côte d'Azur...
Caramel Complexion K...
Regular price
520 AED
Sale price
520 AED
Regular price
Unit price
/
No reviews
The Ere Perez Caramel Complexion Kit accompanies the iconic Oat Milk foundation with a perfectly...
Reviews

Instant Glow
"What pleasantly surprised in this product was that I could mix a tiny drop with my moisturizer and it add just the right amount of glow on my pale skin without it looking too much."
Ghada

Perfection
"I have never been a big dry shampoo lady, but this product is amazing and the best that I have used."
Brandie

Love It
"This oil is light, it doesn't clog my pores and It's perfect with just a few drops and pat on the face and neck! I use it to mix with my moisturizer."
N.J.
Featured
19/99 Beauty
Tea
Kave
Cream Contour Stick...
Regular price
135 AED
Sale price
135 AED
Regular price
135 AED
Unit price
/
2 reviews
An ultra creamy, blendable, and buildable contour stick designed for sculpting and defining your face....
SILKE London
Heatless Curler - Pi...
Regular price
169 AED
Sale price
169 AED
Regular price
211 AED
Unit price
/
No reviews
A mindful styling tool, the Silke Heatless Curler achieves big, bouncy locks without damaging the...
Indie Lee
Botanical Boosting O...
Regular price
210 AED
Sale price
210 AED
Regular price
247 AED
Unit price
/
Give your skin barrier a major boost with this nourishing oil blend, packed full of...
Holistic Silk
Anti-Ageing Silk Eye...
Regular price
315 AED
Sale price
315 AED
Regular price
315 AED
Unit price
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Enjoy the most relaxing beauty sleep with the Holistic Silk Anti-Ageing Silk Eye Mask, which...
Manasi 7
Botanical Face Oil A...
Regular price
391 AED
Sale price
391 AED
Regular price
460 AED
Unit price
/
No reviews
Formulated with 24 certified organic, natural and wild-harvested oils and extracts, Botanical Face Oil Armonia...
Verso Skincare
Daily Glow...
Regular price
223 AED
Sale price
223 AED
Regular price
223 AED
Unit price
/
This all-in-one restorative, vitamin-boosting cream is packed with antioxidants to improve and maintain the appearance...
Verso Skincare
Body Oil Cleanser wi...
Regular price
257 AED
Sale price
257 AED
Regular price
257 AED
Unit price
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The Verso Body Oil Cleanser ensures balanced and hydrated skin, countering the potential drying effects...
Ignae
Regenerating Body Oi...
Regular price
390 AED
Sale price
390 AED
Regular price
459 AED
Unit price
/
1 review
Ignae's signature body oil is features a sumptuous blend of botanical oils and skincare actives that...
CURRENT STATE
Peptide + Caffeine F...
Regular price
65 AED
Sale price
65 AED
Regular price
65 AED
Unit price
/
1 review
You may not always get eight hours of sleep but you can count on this...
Living Proof
Curl Shampoo...
Regular price
160 AED
Sale price
160 AED
Regular price
160 AED
Unit price
/
No reviews
Enrich waves and curls with a healthy glow and natural definition with Living Proof Curl...
Fragrance
Abel
Nurture Functional F...
Regular price
710 AED
Sale price
710 AED
Regular price
546 AED
Unit price
/
From the Abel Functional Fragrances line: A collection of two 100% natural perfumes crafted by...
Miller Harris
Oud Eclat - Private ...
Regular price
869 AED
Sale price
869 AED
Regular price
965 AED
Unit price
/
Tapping into the contrast between earthy wood and comforting sugar, the Oud Éclat Eau de...
Abel
Black Anise Eau de P...
Regular price
547 AED
Sale price
547 AED
Regular price
710 AED
Unit price
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A vibrant, smoky amber with dynamic star anise top notes, a rich blackcurrant and cacao...
Miller Harris
Scherzo Hair Mist...
Regular price
261 AED
Sale price
261 AED
Regular price
290 AED
Unit price
/
An intensely vibrant scent, full of colour, depth and a rush of sweetness, Scherzo captures...
Abel
Abel Discovery Set E...
Regular price
199 AED
Sale price
199 AED
Regular price
221 AED
Unit price
/
Take the guesswork out of finding your favourite 100% natural Abel fragrance. Try each fragrance...