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Celebrate Women - Save up to 25%

Discover the powerhouse female-led brands shaping beauty and wellness.

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NEW AND EXCLUSIVE

ANCIENT+BRAVE

Ancient rituals, brave formulas. Targeted nutrition that promotes transformative results.

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Murad

Science-backed professional skin care for healthy, nourished skin

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SILKE London

For your best hair days ever, SILKE London’s silk hair accessories are here.

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Hydration

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Ramadan Essentials K...

404 AED

404 AED ~~483 AED~~

Featuring four favorites for nurtured energy levels, increased hydration and improved metabolism, the Ramadan Essentials...

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Humantra Selection S...

414 AED

414 AED ~~460 AED~~

Offering a flavor for every mood, the Humantra Selection Set features four rehydrating, energizing electrolyte...

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Strike Hydration Duo...

302 AED

302 AED ~~350 AED~~

Boosting energy and hydration levels is easy with the Strike Hydration Duo, boasting two refreshing...

Ancient + Brave True Hydration 180g Glass Jar - 30 Servings

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True Hydration...

147 AED

147 AED ~~147 AED~~

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Formulated with a combination of key minerals for rapid rehydration, this Ancient + Brave powder...

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Molecular Hydrogen...

148 AED

148 AED ~~148 AED~~

Reduce oxidative stress. Molecular Hydrogen is designed to help neutralize the harmful effects of free...

Best Sellers

Wellness Hair Makeup

Cymbiotika

Liposomal Glutathion...

407 AED

407 AED ~~407 AED~~

The master antioxidant. This supplement contains powerful antioxidant properties that combat premature aging and is...

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Ancient + Brave

True Hydration...

147 AED

147 AED ~~147 AED~~

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Formulated with a combination of key minerals for rapid rehydration, this Ancient + Brave powder...

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This Works Deep Sleep Pillow Spray 125ml

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This Works

Deep Sleep Pillow Sp...

152 AED

152 AED ~~190 AED~~

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Get a great night's sleep with this best-selling deep sleep pillow spray, proven to help...

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SALE

Shake Your Plants

Kombucha+ Pomegranat...

76 AED

76 AED ~~84 AED~~

SYP (Shake Your Plants) turns the water you drink everyday into your natural superpowers, believing that...

Cosmic Doctor

Coco Collagen...

230 AED

230 AED ~~230 AED~~

Unlike traditional supplements, the Cosmic Doctor Coco Collagen reflects the body’s varied needs with a...

Health Nag

Bioactive Collagen G...

295 AED

295 AED ~~295 AED~~

Health Nag's Bioactive Collagen Gel with natural elastin is a groundbreaking innovation that's taken the...

Ancient + Brave

Cacao + Reishi...

165 AED

165 AED ~~165 AED~~

While the Cacao + Reishi powder keeps the comforting taste of hot chocolate, it completely...

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Health Nag

Ceremonial Grade Mat...

159 AED

159 AED ~~199 AED~~

This Ceremonial-Grade Matcha is known for its unparalleled purity and freshness. Packed with antioxidants, it...

Cymbiotika

Probiotic...

412 AED

412 AED ~~412 AED~~

Support gut health.Crafted with natural ingredients, Cymbiotika’s Probiotic restores and maintains healthy gut function. This...

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Health Nag

3 Day Detox Mixed Fl...

552 AED

552 AED ~~690 AED~~

Health Nag's 3-Day Detox Kit is the top-selling detox worldwide. It's a scientifically supported liquid...

Davines

LOVE CURL Shampoo fo...

95 AED

95 AED ~~95 AED~~

LOVE CURL Shampoo, part of Davines Essential Range, is a cleansing and hydrating shampoo suitable...

K18 K18 Leave-in Molecular Repair Hair Mask

K18

K18 Leave-in Molecul...

273 AED

273 AED ~~273 AED~~

From thermal styling to heat damage and bleaching actives, there are endless aggressors that can...

Slip

Flora Scrunchie Set...

205 AED

205 AED ~~205 AED~~

Get creative with your hairstyles without damaging your strands. Traditional hair ties can tug on...

Rahua

Hydration Hair Mask...

280 AED

280 AED ~~280 AED~~

Labelled the ‘ultimate hydration hero’ by Rahua, the Hydration Hair Mask is best suited to...

Davines

OI Anti-Frizz Oil...

179 AED

179 AED ~~179 AED~~

OI Oil by Davines is part of an exclusive range dedicated to the magical properties...

Living Proof Full Dry Volume & Texture Spray

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Living Proof

Full Dry Volume & Te...

149 AED

149 AED ~~165 AED~~

This versatile spray turns up the volume and texture for that imperfectly perfect lived-in look...

Oribe

Serene Scalp Oil Con...

223 AED

223 AED ~~223 AED~~

Helping the hair maintain its shine and volume in-between washes, the Serene Scalp Oil Control...

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K18

K18 Peptide Prep™ De...

144 AED

144 AED ~~174 AED~~

Purifying the hair and scalp to lend a clear canvas for conditioners and treatments, the...

The Nue Co.

SUPA_ THICK Thickeni...

210 AED

210 AED ~~210 AED~~

For hair that’s thinning or regularly sheds, SUPA_THICK is here to the rescue. This topical...

Rahua

Scalp Exfoliating Sh...

227 AED

227 AED ~~227 AED~~

Helping you wave goodbye to dandruff, the Rahua Scalp Exfoliating Shampoo gently purifies the scalp,...

Manasi 7 Custom Eye and Brow Quad - Earth and Clay

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Manasi 7

Custom Eye and Brow ...

213 AED

213 AED ~~250 AED~~

The Custom Eye & Brow Quad is an organic pressed powder quad, offering long-lasting, buildable...

Augustinus Bader The Tinted Lip Balm X Sofia Coppola

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Augustinus Bader

The Tinted Lip Balm ...

166 AED

166 AED ~~166 AED~~

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A plumping, tinted balm for smoother and more supple lips. Available in three universal shades,...

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RÓEN Beauty

Cheeky Blush...

112 AED

112 AED ~~140 AED~~

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This lightweight buildable cream blush melts into the skin for a youthful, dewy wash of...

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19/99 Beauty Precision Colour Pencil Voros

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19/99 Beauty

Precision Colour Pen...

82 AED

82 AED ~~100 AED~~

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Draw precise lines, blend, smoke, fill in, or buff out. These creamy multi-use pencils can...

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Ere Perez

Mango Lip Honey...

111 AED

111 AED ~~131 AED~~

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A juicy lip treatment that’s just as nourishing as it is glossy. Ere Perez’s Mango...

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Manasi 7

Precision Mascara Ob...

114 AED

114 AED ~~143 AED~~

Enhancing lashes to perfection, the Precision Mascara has a rich black shade and emollient formula...

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RÓEN Beauty

11 11 Eye Shadow Pal...

139 AED

139 AED ~~185 AED~~

Featuring inspired shades that are curated to stand out alone or seamlessly blend and layer...

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Ere Perez

Coco Crayon...

132 AED

132 AED ~~132 AED~~

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The butter-soft Coco Crayon is a plastic-free lipstick and blush alternative, coating the lips and...

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Manasi 7

Silk Finish Powder T...

148 AED

148 AED ~~185 AED~~

Sheer with a semi-matte finish, the loose Silk Finish Powder feels like a softening, invisible...

19/99 Beauty Cream Highlight Stick Miele

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19/99 Beauty

Cream Highlight Stic...

135 AED

135 AED ~~135 AED~~

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Made with ultra-fine pearl, this creamy highlighting stick creates a dewy, luminous finish that captures...

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New at Powder

Bondi Sands

Body Moisturiser - C...

70 AED

70 AED ~~70 AED~~

Bondi Sands Coconut Body Moisturizer combines healing, hydrating and illuminating ingredients to create the ultimate...

Murad Essential-C Firming Radiance Day Cream

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Murad

Essential-C Firming ...

156 AED

156 AED ~~195 AED~~

Murad Essential-C Firming Radiance Day Cream is a brightening and revitalizing moisturizer for visibly plump...

Augustinus Bader

The Hydrogel Face Ma...

124 AED

124 AED ~~124 AED~~

Powered by the label’s patented TFC8 technology, the Hydrogel Face Mask instantly lifts, hydrates and...

Ancient + Brave

Matcha + Collagen...

200 AED

200 AED ~~200 AED~~

Matcha + Collagen powder nourishes the skin and mind with vital antioxidants and structural proteins....

Indie Lee

Gentle Daily Peel...

236 AED

236 AED ~~236 AED~~

The Indie Lee gentle daily peel targets dullness and blemishes with rebalancing BHAs and AHAs....

Living Proof

Curl Elongator...

195 AED

195 AED ~~195 AED~~

When curls need a little care, the Curl Elongator gives them ample definition and nourishment....

Murad

Clarifying Toner...

150 AED

150 AED ~~150 AED~~

Part of Murad’s best-selling Clarifying range, this Toner gently wipes away excess oil and impurities...

Patchology

All The Feels Sheet ...

90 AED

90 AED ~~90 AED~~

The Patchology All The Feels is a 3-pack facial sheet mask kit with a sharp...

Olaplex

Nº.3 Hair Perfector...

150 AED

150 AED ~~150 AED~~

Promoting complete hair rejuvenation, the OLAPLEX Nº.3 Hair Perfector is a pre-wash treatment that drastically...

Patchology

Moodpatch Chill Mode...

110 AED

110 AED ~~110 AED~~

Calming irritation, hydrating dry patches and healing damaged skin, the Moodpatch Chill Mode Eye Gels...

Welcome to the home of insanely good beauty.

Our products are hand-picked from around the world by beauty devotees who want to educate and empower you to shop based on your personal values, without compromising a thing.

LEARN MORE

As Seen On Socials

Health Nag

Bioactive Collagen G...

295 AED

295 AED ~~295 AED~~

Health Nag's Bioactive Collagen Gel with natural elastin is a groundbreaking innovation that's taken the...

SALE

Oribe

Dry Texturizing Spra...

198 AED

198 AED ~~233 AED~~

Like dry shampoo but better, this invisible spray builds volume and texture without weighing your...

SALE

Bali Body

Watermelon Tanning O...

85 AED

85 AED ~~106 AED~~

Achieve a deep natural tan with Bali Body's iconic natural tanning oil. This lightweight tanning...

CosRX

Advanced Snail 96 Mu...

95 AED

95 AED ~~95 AED~~

The Advanced Snail 96 Mucin Power Essence is a light, fast-absorbing essence formulated with a...

Davines

OI All In One Milk...

126 AED

126 AED ~~126 AED~~

OI All In One Milk by Davines is part of an exclusive range dedicated to...

Sets and Collections

SAVE

Agent Nateur Body Ba...

626 AED

626 AED ~~737 AED~~

For hydrated, firm skin, the Agent Nateur Body Basics Set cleanses with a resurfacing foam...

Sets and Collections Adaye Rest Assured Kit

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Adaye Rest Assured K...

85 AED

85 AED ~~100 AED~~

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A collection of mindful, health-focused period care products, the Adaye Rest Assured Kit keeps you...

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Anua Heartleaf Essen...

313 AED

313 AED ~~348 AED~~

Soothing, toning and hydrating, the Anua Heartleaf Essentials offer the perfect, 3-step introduction to the...

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Augustinus Bader Bod...

574 AED

574 AED ~~638 AED~~

The Augustinus Bader Body Duo’s cleanser and lotion recharge the skin with the label’s patented...

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Augustinus Bader Edi...

2,309 AED

2,309 AED ~~2,566 AED~~

Powered by the label’s patented anti-aging technology, the Augustinus Bader Editor's Selection Set serves up...

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Aurelia Probiotic Bo...

597 AED

597 AED ~~663 AED~~

Keeping the skin soft and refreshed, the Aurelia Probiotic Body Trio’s wash, serum and deodorant...

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Bali Body Gradual Ta...

223 AED

223 AED ~~272 AED~~

The perfect set for beginners, the Bali Body Gradual Tan Duo steadily builds a natural,...

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Current State Barrie...

180 AED

180 AED ~~200 AED~~

Exceptionally gentle, the Current State Barrier Repair Kit strengthens the complexion as it offers a...

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Côte d'Azur Restorat...

451 AED

451 AED ~~548 AED~~

Transporting you to the French Riviera with notes of bergamot and jasmine, the Côte d'Azur...

Sets and Collections Caramel Complexion Kit

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Caramel Complexion K...

520 AED

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The Ere Perez Caramel Complexion Kit accompanies the iconic Oat Milk foundation with a perfectly...

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Reviews

Instant Glow

"What pleasantly surprised in this product was that I could mix a tiny drop with my moisturizer and it add just the right amount of glow on my pale skin without it looking too much."

Perfection

"I have never been a big dry shampoo lady, but this product is amazing and the best that I have used."

Spa Experience

“Showers feel like a spa experience with this luxuriously scented body wash. Highly recommend!“

100% Recommend It

"I don't usually use many makeup removal products because they usually eave my skin feeling dry. However after using this make up removal Jelly, I can 100% recommend it!"

Lovely Feel

"Having used this gorgeous Current State moisture cream for one week now, I can safely say that this product will become a staple in my skin care routine. My skin has felt soft and hydrated overnight."

Love It

"This oil is light, it doesn't clog my pores and It's perfect with just a few drops and pat on the face and neck! I use it to mix with my moisturizer."