Hair by Sam McKnight
Sam McKnight knows how to make good hair look effortless. His care and styling collection brings that experience into your routine, with lightweight formulas you can layer and restyle. Think soft volume, undone texture and a finish that still feels like your hair.
Where to start
Cool Girl Texturising Mist
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Modern Hairspray Multi-Tasking Styling Mist
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Lazy Girl Biodegradable Hair Cleanse Cloths
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Save the Do Heat Protection Spray
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The stylist behind the hair you’ve saved for inspiration
From Princess Diana’s famous crop to Kate Moss’s undone texture, Sam McKnight has helped create some of beauty’s most memorable hair. Years on shoots and backstage taught him exactly what he wanted from a styling product: light textures, easy layering and the freedom to change a look.
His own range brings that experience into everyday haircare. Alongside the styling favourites, you’ll find shampoos, conditioners and treatments, with practical ways to work with your natural texture or try something new.
2017
Range launched with four stylers
10 years
Spent developing the formulas
Somerset House
His 2016 exhibition in London
Backstage looks, at home
A little technique makes all the difference. See how Sam creates each look, then find the products to try it at home.
Undone texture
Mist through dry hair and scrunch.
The polished up-do
Set, shape and brush out a chignon.
Second-day hair
Refresh the roots and add lift.
Smooth ends
Seal and define without weight.
Sixty seconds with Sam
