Collection:
Locally founded
Meet the beauty and wellness brands founded closer to home. Our Locally Founded edit brings together skincare, sun protection, makeup and wellness from the Middle East, with fresh ideas and a regional point of view.
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Beauty with a regional point of view
Discover beauty and wellness brands founded in the Middle East. From familiar rituals to fresh ideas, these founders bring a regional point of view to the products we use every day.
Each brand is chosen with the same care as the rest of the Powder Beauty selection.
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