Locally Founded Beauty Brands | Powder Beauty

Free standard delivery over 300 AED

Same-day delivery in Dubai - order by 3pm

Pay in 4 with Tabby or Tamara

Signature products

Health Nag 3 Day Detox Mixed Flavor

3 Day Detox Mixed Flavor

690 AED

~~690 AED~~

Adaye Just-in-Case Liners

Just-in-Case Liners

16 AED

~~16 AED~~

Powder Beauty

Why this edit exists

Beauty with a regional point of view

Discover beauty and wellness brands founded in the Middle East. From familiar rituals to fresh ideas, these founders bring a regional point of view to the products we use every day.

Each brand is chosen with the same care as the rest of the Powder Beauty selection.

Why we love this edit

Founded in the Middle East

Meet the founders bringing a regional perspective to beauty and wellness, from the first idea to the finished product.

Selected by Powder Beauty

We choose the brands and products in this edit ourselves, with attention to quality, performance and a distinctive point of view.

Part of your everyday routine

Explore regional discoveries alongside established favourites across our beauty and wellness edits.

Where to go next

Founded by women

Founded by women

Wellness

Wellness

Alligator Sunday Barrier Support Serum

New in

Bestsellers

Bestsellers

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