Skincare routines aren’t always fun. While cleansing and applying face cream and SPF can sometimes feel mundane, we argue that no one can resist the instagrammable, self-care appeal of a good old-fashioned mask. Face masks, both sheet masks and the wash-off variety, are fun but also effective. They are at the center of your skincare routine and, after face serums, are the products designed to solve your specific skincare problems. Skin feeling congested? Try a detox or mud mask. Dehydrated? Sheet mask it is. Dull skin bringing you down? There’s a perfect treatment you can try. Shop from our wide-range of face masks and popular brands such as the Dr Barbara Sturm Face Mask or Malin+Goetz Enzyme Mask.