Worn for over a decade by the world’s top supermodels, celebrities, tastemakers, and those in the know, RMS Beauty was founded by Rose-Marie Swift in 2009 to clean up the industry and set a higher standard for beauty. A pioneer of the clean beauty movement and a master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. As a professional makeup artist, it was important to Rose-Marie that RMS products were not only safe to use, but could also be beautiful and long-lasting on a photo shoot, a runway show, and, of course, everyday. RMS products are cruelty-free, free of parabens, gluten, synthetic fragrances, GMOs, sulfate, phthalates, and talc. They're formulated using raw, food grade, certified organic, wildcrafted and naturally derived ingredients, and are toxicologist-approved where synthetic ingredients are necessary.