My skin went haywire after moving to the Middle East in my 20s.
So I did what any breakout newbie would do and opted straight for a super harsh yet widely popularized acne treatment. It literally ruined my skin. For years I continued using these aggressive products with nasty, drying ingredients—and my skin was only getting worse. That’s what led me to eventually seek a better approach to caring for my skin and embark on a journey of discovery.
… A journey which also turned me into a shopping addict. Once I learned all the shoulds and shouldn’ts, and became conscious enough to understand that “clean and gentle” doesn’t mean less effective, I started exploring brands and products all over the world, from Korean skincare to little-known indie brands that were doing something radically different. I was shipping products to the UAE by the case, wanting to try everything, leaving no stone unturned. I became a junkie in its truest form. It was only natural that I started sharing everything I had discovered with my friends. I wanted them to learn what I had, and try all the amazing products I had gotten my hands on. And that’s what brought Amina and I together.