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Celebrate Women - Save up to 25%

Discover the powerhouse female-led brands shaping beauty and wellness.

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NEW AND EXCLUSIVE

ANCIENT+BRAVE

Ancient rituals, brave formulas. Targeted nutrition that promotes transformative results.

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NEW

Murad

Science-backed professional skin care for healthy, nourished skin

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NEW

SILKE London

For your best hair days ever, SILKE London’s silk hair accessories are here.

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Hydration

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Ramadan Essentials K...

385 AED

385 AED ~~460 AED~~

Featuring four favorites for nurtured energy levels, increased hydration and improved metabolism, the Ramadan Essentials...

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Humantra Selection S...

394 AED

394 AED ~~438 AED~~

Offering a flavor for every mood, the Humantra Selection Set features four rehydrating, energizing electrolyte...

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Strike Hydration Duo...

288 AED

288 AED ~~333 AED~~

Boosting energy and hydration levels is easy with the Strike Hydration Duo, boasting two refreshing...

True Hydration...

140 AED

140 AED ~~140 AED~~

Formulated with a combination of key minerals for rapid rehydration, this Ancient + Brave powder...

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Molecular Hydrogen...

141 AED

141 AED ~~141 AED~~

Reduce oxidative stress. Molecular Hydrogen is designed to help neutralize the harmful effects of free...

Best Sellers

Wellness Hair Makeup

Cymbiotika

Liposomal Glutathion...

388 AED

388 AED ~~388 AED~~

The master antioxidant. This supplement contains powerful antioxidant properties that combat premature aging and is...

Ancient + Brave

True Hydration...

140 AED

140 AED ~~140 AED~~

Formulated with a combination of key minerals for rapid rehydration, this Ancient + Brave powder...

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This Works Deep Sleep Pillow Spray 125ml

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This Works

Deep Sleep Pillow Sp...

145 AED

145 AED ~~181 AED~~

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Get a great night's sleep with this best-selling deep sleep pillow spray, proven to help...

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Shake Your Plants

Kombucha+ Pomegranat...

76 AED

76 AED ~~84 AED~~

SYP (Shake Your Plants) turns the water you drink everyday into your natural superpowers, believing that...

Cosmic Doctor

Coco Collagen...

219 AED

219 AED ~~219 AED~~

Unlike traditional supplements, the Cosmic Doctor Coco Collagen reflects the body’s varied needs with a...

Health Nag

Bioactive Collagen G...

281 AED

281 AED ~~281 AED~~

Health Nag's Bioactive Collagen Gel with natural elastin is a groundbreaking innovation that's taken the...

Ancient + Brave

Cacao + Reishi...

157 AED

157 AED ~~157 AED~~

While the Cacao + Reishi powder keeps the comforting taste of hot chocolate, it completely...

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Health Nag

Ceremonial Grade Mat...

152 AED

152 AED ~~190 AED~~

This Ceremonial-Grade Matcha is known for its unparalleled purity and freshness. Packed with antioxidants, it...

Cymbiotika

Probiotic...

392 AED

392 AED ~~392 AED~~

Support gut health.Crafted with natural ingredients, Cymbiotika’s Probiotic restores and maintains healthy gut function. This...

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Health Nag

3 Day Detox Mixed Fl...

526 AED

526 AED ~~657 AED~~

Health Nag's 3-Day Detox Kit is the top-selling detox worldwide. It's a scientifically supported liquid...

Davines

LOVE CURL Shampoo fo...

90 AED

90 AED ~~90 AED~~

LOVE CURL Shampoo, part of Davines Essential Range, is a cleansing and hydrating shampoo suitable...

K18 K18 Leave-in Molecular Repair Hair Mask

K18

K18 Leave-in Molecul...

260 AED

260 AED ~~260 AED~~

From thermal styling to heat damage and bleaching actives, there are endless aggressors that can...

Slip

Flora Scrunchie Set...

195 AED

195 AED ~~195 AED~~

Get creative with your hairstyles without damaging your strands. Traditional hair ties can tug on...

Rahua

Hydration Hair Mask...

267 AED

267 AED ~~267 AED~~

Labelled the ‘ultimate hydration hero’ by Rahua, the Hydration Hair Mask is best suited to...

Davines

OI Anti-Frizz Oil...

170 AED

170 AED ~~170 AED~~

OI Oil by Davines is part of an exclusive range dedicated to the magical properties...

Living Proof Full Dry Volume & Texture Spray

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Living Proof

Full Dry Volume & Te...

141 AED

141 AED ~~157 AED~~

This versatile spray turns up the volume and texture for that imperfectly perfect lived-in look...

Oribe

Serene Scalp Oil Con...

212 AED

212 AED ~~212 AED~~

Helping the hair maintain its shine and volume in-between washes, the Serene Scalp Oil Control...

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K18

K18 Peptide Prep™ De...

138 AED

138 AED ~~166 AED~~

Purifying the hair and scalp to lend a clear canvas for conditioners and treatments, the...

The Nue Co.

SUPA_ THICK Thickeni...

200 AED

200 AED ~~200 AED~~

For hair that’s thinning or regularly sheds, SUPA_THICK is here to the rescue. This topical...

Rahua

Scalp Exfoliating Sh...

216 AED

216 AED ~~216 AED~~

Helping you wave goodbye to dandruff, the Rahua Scalp Exfoliating Shampoo gently purifies the scalp,...

Manasi 7 Custom Eye and Brow Quad - Earth and Clay

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Manasi 7

Custom Eye and Brow ...

202 AED

202 AED ~~238 AED~~

The Custom Eye & Brow Quad is an organic pressed powder quad, offering long-lasting, buildable...

Augustinus Bader The Tinted Lip Balm X Sofia Coppola

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Augustinus Bader

The Tinted Lip Balm ...

158 AED

158 AED ~~158 AED~~

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A plumping, tinted balm for smoother and more supple lips. Available in three universal shades,...

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RÓEN Beauty

Cheeky Blush...

107 AED

107 AED ~~133 AED~~

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This lightweight buildable cream blush melts into the skin for a youthful, dewy wash of...

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19/99 Beauty Precision Colour Pencil Voros

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19/99 Beauty

Precision Colour Pen...

78 AED

78 AED ~~95 AED~~

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Draw precise lines, blend, smoke, fill in, or buff out. These creamy multi-use pencils can...

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Ere Perez

Mango Lip Honey...

106 AED

106 AED ~~125 AED~~

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A juicy lip treatment that’s just as nourishing as it is glossy. Ere Perez’s Mango...

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Manasi 7

Precision Mascara Ob...

109 AED

109 AED ~~136 AED~~

Enhancing lashes to perfection, the Precision Mascara has a rich black shade and emollient formula...

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RÓEN Beauty

11 11 Eye Shadow Pal...

132 AED

132 AED ~~176 AED~~

Featuring inspired shades that are curated to stand out alone or seamlessly blend and layer...

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Ere Perez

Coco Crayon...

126 AED

126 AED ~~126 AED~~

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The butter-soft Coco Crayon is a plastic-free lipstick and blush alternative, coating the lips and...

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Manasi 7

Silk Finish Powder T...

141 AED

141 AED ~~176 AED~~

Sheer with a semi-matte finish, the loose Silk Finish Powder feels like a softening, invisible...

19/99 Beauty Cream Highlight Stick Miele

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19/99 Beauty

Cream Highlight Stic...

129 AED

129 AED ~~129 AED~~

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Made with ultra-fine pearl, this creamy highlighting stick creates a dewy, luminous finish that captures...

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New at Powder

Davines

OI Souffle Silkening...

162 AED

162 AED ~~162 AED~~

The Davines OI Souffle is a lifting leave-in foam, adding silky shine, heat protection and...

Bondi Sands

Body Moisturiser - C...

67 AED

67 AED ~~67 AED~~

Bondi Sands Coconut Body Moisturizer combines healing, hydrating and illuminating ingredients to create the ultimate...

Augustinus Bader

The Hydrogel Face Ma...

118 AED

118 AED ~~118 AED~~

Powered by the label’s patented TFC8 technology, the Hydrogel Face Mask instantly lifts, hydrates and...

Ancient + Brave

Matcha + Collagen...

190 AED

190 AED ~~190 AED~~

Matcha + Collagen powder nourishes the skin and mind with vital antioxidants and structural proteins....

Indie Lee

Gentle Daily Peel...

225 AED

225 AED ~~225 AED~~

The Indie Lee gentle daily peel targets dullness and blemishes with rebalancing BHAs and AHAs....

Murad

Retinol Youth Renewa...

405 AED

405 AED ~~405 AED~~

With a Vitamin A complex specifically designed for the sensitive undereye area, the Retinol Youth...

Living Proof

Curl Elongator...

186 AED

186 AED ~~186 AED~~

When curls need a little care, the Curl Elongator gives them ample definition and nourishment....

Murad

Clarifying Toner...

143 AED

143 AED ~~143 AED~~

Part of Murad’s best-selling Clarifying range, this Toner gently wipes away excess oil and impurities...

Patchology

All The Feels Sheet ...

86 AED

86 AED ~~86 AED~~

The Patchology All The Feels is a 3-pack facial sheet mask kit with a sharp...

Olaplex

Nº.3 Hair Perfector...

143 AED

143 AED ~~143 AED~~

Promoting complete hair rejuvenation, the OLAPLEX Nº.3 Hair Perfector is a pre-wash treatment that drastically...

Welcome to the home of insanely good beauty.

Our products are hand-picked from around the world by beauty devotees who want to educate and empower you to shop based on your personal values, without compromising a thing.

LEARN MORE

As Seen On Socials

Health Nag

Bioactive Collagen G...

281 AED

281 AED ~~281 AED~~

Health Nag's Bioactive Collagen Gel with natural elastin is a groundbreaking innovation that's taken the...

SALE

Oribe

Dry Texturizing Spra...

189 AED

189 AED ~~222 AED~~

Like dry shampoo but better, this invisible spray builds volume and texture without weighing your...

SALE

Bali Body

Watermelon Tanning O...

81 AED

81 AED ~~101 AED~~

Achieve a deep natural tan with Bali Body's iconic natural tanning oil. This lightweight tanning...

CosRX

Advanced Snail 96 Mu...

90 AED

90 AED ~~90 AED~~

The Advanced Snail 96 Mucin Power Essence is a light, fast-absorbing essence formulated with a...

Davines

OI All In One Milk...

120 AED

120 AED ~~120 AED~~

OI All In One Milk by Davines is part of an exclusive range dedicated to...

Sets and Collections

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Agent Nateur Body Ba...

596 AED

596 AED ~~702 AED~~

For hydrated, firm skin, the Agent Nateur Body Basics Set cleanses with a resurfacing foam...

Sets and Collections Adaye Rest Assured Kit

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Adaye Rest Assured K...

81 AED

81 AED ~~95 AED~~

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A collection of mindful, health-focused period care products, the Adaye Rest Assured Kit keeps you...

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Anua Heartleaf Essen...

298 AED

298 AED ~~331 AED~~

Soothing, toning and hydrating, the Anua Heartleaf Essentials offer the perfect, 3-step introduction to the...

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Augustinus Bader Bod...

547 AED

547 AED ~~608 AED~~

The Augustinus Bader Body Duo’s cleanser and lotion recharge the skin with the label’s patented...

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Augustinus Bader Edi...

2,199 AED

2,199 AED ~~2,444 AED~~

Powered by the label’s patented anti-aging technology, the Augustinus Bader Editor's Selection Set serves up...

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Current State Barrie...

171 AED

171 AED ~~190 AED~~

Exceptionally gentle, the Current State Barrier Repair Kit strengthens the complexion as it offers a...

Sets and Collections Caramel Complexion Kit

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Caramel Complexion K...

496 AED

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The Ere Perez Caramel Complexion Kit accompanies the iconic Oat Milk foundation with a perfectly...

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Current State Firmin...

189 AED

189 AED ~~210 AED~~

For an elevated, anti-aging routine boasting retinol, plumping peptides and renewing amino acids, consider the...

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Current State Super ...

189 AED

189 AED ~~210 AED~~

A glow-boosting, 3-step bundle with an exfoliating cleanser, illuminating serum and hydrating cream, the Current...

Sets and Collections Aurelia Probiotic Starter Set

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Aurelia Probiotic St...

1,170 AED

1,170 AED ~~1,511 AED~~

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Packed with probiotics and peptides, the Aurelia Starter Set cares for the skin’s microbiome as...

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Reviews

Instant Glow

"What pleasantly surprised in this product was that I could mix a tiny drop with my moisturizer and it add just the right amount of glow on my pale skin without it looking too much."

Perfection

"I have never been a big dry shampoo lady, but this product is amazing and the best that I have used."

Spa Experience

“Showers feel like a spa experience with this luxuriously scented body wash. Highly recommend!“

100% Recommend It

"I don't usually use many makeup removal products because they usually eave my skin feeling dry. However after using this make up removal Jelly, I can 100% recommend it!"

Lovely Feel

"Having used this gorgeous Current State moisture cream for one week now, I can safely say that this product will become a staple in my skin care routine. My skin has felt soft and hydrated overnight."

Love It

"This oil is light, it doesn't clog my pores and It's perfect with just a few drops and pat on the face and neck! I use it to mix with my moisturizer."