NEW

Hair by Sam McKnight

Iconic haircare from the legendary stylist behind the runway’s most coveted looks.

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EID MUBARAK

Eid glow starts here

Get 20% off orders above 300 AED. Use code: SAVE20

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NEW AND EXCLUSIVE

PSA Skincare

Purposeful Skincare for All. Vibrant, feel-good products that deliver visible results.

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NEW AND EXCLUSIVE

ANCIENT+BRAVE

Ancient rituals, brave formulas. Targeted nutrition that promotes transformative results.

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New

Gem Oral Care

Redefining oral care with dentist-approved, ‘better-for-you’ formulas.

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Murad

Science-backed professional skin care for healthy, nourished skin

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New at Powder

Hair by Sam McKnight

Cool Girl Volume Kit...

224 AED

224 AED ~~224 AED~~

The Cool Girl Volume Kit is a trio of the best-selling lifting shampoo, conditioner and...

Hair by Sam McKnight

Lazy Girl Biodegrada...

68 AED

68 AED ~~68 AED~~

Reminiscent of blotting papers, the Lazy Girl Biodegradable Hair Cleanse Cloths cleanse and revive roots,...

Hair by Sam McKnight

Light Cleanse Hair &...

90 AED

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If all else feels stripping, let the Light Cleanse Shampoo save your scalp and strands...

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Hair by Sam McKnight

Cool Curls Refresh &...

157 AED

157 AED ~~157 AED~~

The Cool Curls Refresh & Revive Mist adds instant bounce and definition to the hair....

Hair by Sam McKnight

Deeper Love Intense ...

124 AED

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The Deeper Love Intense Treatment Mask offers a 5-minute transformation for visibly stronger and lustrous...

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Gem Triple Whitening Toothpaste Pink Marshmallow

Gem

Triple Whitening Too...

48 AED

48 AED ~~48 AED~~

Triple Whitening Toothpaste provides a thorough, brightening and refreshing clean for a whiter smile and...

PSA Skincare

HEROINE Mandelic & L...

138 AED

138 AED ~~138 AED~~

Let the HEROINE Toner do all the heavy lifting with its exfoliating, brightening and clarifying...

Gem

Mouthwash Crisp Mint...

48 AED

48 AED ~~48 AED~~

Gem Mouthwash promotes a healthy, fresh smile by removing germs, reducing plaque formation and nurturing...

PSA Skincare

THE MOST Hyaluronic ...

165 AED

165 AED ~~165 AED~~

THE MOST Hydration Serum provides both instant and long-lasting moisture to heal and replenish dehydrated...

Murad

Retinol Youth Renewa...

405 AED

405 AED ~~405 AED~~

With a Vitamin A complex specifically designed for the sensitive undereye area, the Retinol Youth...

Best Sellers

Wellness Hair Makeup

Cymbiotika

Liposomal Glutathion...

388 AED

388 AED ~~388 AED~~

The master antioxidant. This supplement contains powerful antioxidant properties that combat premature aging and is...

Ancient + Brave

True Hydration...

140 AED

140 AED ~~140 AED~~

Formulated with a combination of key minerals for rapid rehydration, this Ancient + Brave powder...

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This Works

Deep Sleep Pillow Sp...

181 AED

181 AED ~~181 AED~~

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Get a great night's sleep with this best-selling deep sleep pillow spray, proven to help...

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Shake Your Plants

Kombucha+ Pomegranat...

84 AED

84 AED ~~84 AED~~

SYP (Shake Your Plants) turns the water you drink everyday into your natural superpowers, believing that...

Cosmic Doctor

Coco Collagen...

219 AED

219 AED ~~219 AED~~

Unlike traditional supplements, the Cosmic Doctor Coco Collagen reflects the body’s varied needs with a...

Health Nag

Bioactive Collagen G...

281 AED

281 AED ~~281 AED~~

Health Nag's Bioactive Collagen Gel with natural elastin is a groundbreaking innovation that's taken the...

Ancient + Brave

Cacao + Reishi...

157 AED

157 AED ~~157 AED~~

While the Cacao + Reishi powder keeps the comforting taste of hot chocolate, it completely...

Health Nag

Ceremonial Grade Mat...

190 AED

190 AED ~~190 AED~~

This Ceremonial-Grade Matcha is known for its unparalleled purity and freshness. Packed with antioxidants, it...

Cymbiotika

Probiotic...

392 AED

392 AED ~~392 AED~~

Support gut health.Crafted with natural ingredients, Cymbiotika’s Probiotic restores and maintains healthy gut function. This...

Health Nag

3 Day Detox Mixed Fl...

657 AED

657 AED ~~657 AED~~

Health Nag's 3-Day Detox Kit is the top-selling detox worldwide. It's a scientifically supported liquid...

Davines

LOVE CURL Shampoo fo...

100 AED

100 AED ~~100 AED~~

LOVE CURL Shampoo, part of Davines Essential Range, is a cleansing and hydrating shampoo suitable...

K18 K18 Leave-in Molecular Repair Hair Mask

K18

K18 Leave-in Molecul...

260 AED

260 AED ~~260 AED~~

From thermal styling to heat damage and bleaching actives, there are endless aggressors that can...

Slip

Flora Scrunchie Set...

195 AED

195 AED ~~195 AED~~

Get creative with your hairstyles without damaging your strands. Traditional hair ties can tug on...

Rahua

Hydration Hair Mask...

267 AED

267 AED ~~267 AED~~

Labelled the ‘ultimate hydration hero’ by Rahua, the Hydration Hair Mask is best suited to...

Davines

OI Anti-Frizz Oil...

180 AED

180 AED ~~180 AED~~

OI Oil by Davines is part of an exclusive range dedicated to the magical properties...

Living Proof

Full Dry Volume & Te...

157 AED

157 AED ~~157 AED~~

This versatile spray turns up the volume and texture for that imperfectly perfect lived-in look...

Oribe

Serene Scalp Oil Con...

212 AED

212 AED ~~212 AED~~

Helping the hair maintain its shine and volume in-between washes, the Serene Scalp Oil Control...

K18

K18 Peptide Prep™ De...

166 AED

166 AED ~~166 AED~~

Purifying the hair and scalp to lend a clear canvas for conditioners and treatments, the...

The Nue Co.

SUPA_ THICK Thickeni...

200 AED

200 AED ~~200 AED~~

For hair that’s thinning or regularly sheds, SUPA_THICK is here to the rescue. This topical...

Rahua

Scalp Exfoliating Sh...

216 AED

216 AED ~~216 AED~~

Helping you wave goodbye to dandruff, the Rahua Scalp Exfoliating Shampoo gently purifies the scalp,...

Manasi 7

Custom Eye and Brow ...

238 AED

238 AED ~~238 AED~~

The Custom Eye & Brow Quad is an organic pressed powder quad, offering long-lasting, buildable...

Augustinus Bader

The Tinted Lip Balm ...

158 AED

158 AED ~~158 AED~~

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A plumping, tinted balm for smoother and more supple lips. Available in three universal shades,...

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RÓEN Beauty

Cheeky Blush...

133 AED

133 AED ~~133 AED~~

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This lightweight buildable cream blush melts into the skin for a youthful, dewy wash of...

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19/99 Beauty

Precision Colour Pen...

95 AED

95 AED ~~95 AED~~

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Draw precise lines, blend, smoke, fill in, or buff out. These creamy multi-use pencils can...

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Ere Perez

Mango Lip Honey...

125 AED

125 AED ~~125 AED~~

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A juicy lip treatment that’s just as nourishing as it is glossy. Ere Perez’s Mango...

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Manasi 7

Precision Mascara Ob...

136 AED

136 AED ~~136 AED~~

Enhancing lashes to perfection, the Precision Mascara has a rich black shade and emollient formula...

RÓEN Beauty

11 11 Eye Shadow Pal...

176 AED

176 AED ~~176 AED~~

Featuring inspired shades that are curated to stand out alone or seamlessly blend and layer...

Ere Perez

Coco Crayon...

126 AED

126 AED ~~126 AED~~

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The butter-soft Coco Crayon is a plastic-free lipstick and blush alternative, coating the lips and...

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Manasi 7

Silk Finish Powder T...

176 AED

176 AED ~~176 AED~~

Sheer with a semi-matte finish, the loose Silk Finish Powder feels like a softening, invisible...

19/99 Beauty

Cream Highlight Stic...

129 AED

129 AED ~~129 AED~~

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Made with ultra-fine pearl, this creamy highlighting stick creates a dewy, luminous finish that captures...

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Skincare Routines

SAVE 10%

Insanely Good Skinca...

572 AED

572 AED ~~635 AED~~

"With a holistic approach to treating acne, inflammation and hyperpigmentation, the Insanely Good Skincare Routine...

SAVE 10%

Insanely Good Skinca...

359 AED

359 AED ~~399 AED~~

This Insanely Good Skincare Routine paves the path towards youthful, firm skin with four anti-aging...

SAVE 10%

Insanely Good Blemis...

356 AED

356 AED ~~395 AED~~

Break the never-ending cycle of breakouts with the Insanely Good Blemish SOS Set, a hardworking...

SAVE 10%

Insanely Good Skinca...

466 AED

466 AED ~~518 AED~~

This Insanely Good Skincare Routine nurtures dry, delicate skin back to its healthy radiance, hydration...

Welcome to the home of insanely good beauty.

Our products are hand-picked from around the world by beauty devotees who want to educate and empower you to shop based on your personal values, without compromising a thing.

LEARN MORE

As Seen On Socials

Augustinus Bader

The Eye Patches...

85 AED

85 AED ~~85 AED~~

Inspired by big nights and the mornings that follow, Augustinus Bader’s Eye Patches are revitalizing...

Davines

OI All In One Milk...

125 AED

125 AED ~~125 AED~~

OI All In One Milk by Davines is part of an exclusive range dedicated to...

Anua

Heartleaf 77 Soothin...

114 AED

114 AED ~~114 AED~~

Calms inflammation, tackles acne, maintains healthy pH levels. Meet the 77% Heartleaf Soothing Toner, Anua’s...

Davines

LOVE CURL Cream for ...

105 AED

105 AED ~~105 AED~~

LOVE CURL Cream, part of Davines Essential Range, is the ultimate leave-in serum for styling...

Cymbiotika

Liposomal Glutathion...

388 AED

388 AED ~~388 AED~~

The master antioxidant. This supplement contains powerful antioxidant properties that combat premature aging and is...

Sets and Collections

SAVE 10%

Murad Anti-Aging Tri...

1,114 AED

1,114 AED ~~1,238 AED~~

The perfect introduction to Murad’s patented anti-aging technology, this trio treats the skin to firming...

SAVE 10%

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Inner Beauty Collect...

439 AED

439 AED ~~488 AED~~

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The Inner Beauty Collection offers optimal skin, nail and hair health with biotin gummy, collagen...

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Manasi 7 Manasi 7 - Cheeks and Lips Nude

SAVE 10%

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Manasi 7 - Cheeks an...

311 AED

311 AED ~~346 AED~~

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Pairing a rosy brown cream colour with a peachy cream strobelighter, the Manasi 7 Cheeks...

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SAVE 10%

Kevin Murphy Repair ...

455 AED

455 AED ~~506 AED~~

When severely damaged hair calls for a complete reset, the Kevin Murphy Repair Set replenishes...

SAVE 10%

Oribe Serene Scalp S...

1,026 AED

1,026 AED ~~1,140 AED~~

With a deep focus on calming, sensitive skin-friendly care, the 4-step Oribe Serene Scalp Solution...

SAVE 10%

Slip Silk Pink Colle...

657 AED

657 AED ~~730 AED~~

The perfect introduction to better beauty sleep, the Slip Silk Pink Collection cares for the...

SAVE 10%

Kevin Murphy Scalp S...

478 AED

478 AED ~~531 AED~~

As the wash, serum and treatment of the Kevin Murphy Scalp Spa System deeply soak...

SAVE 10%

HAAN Tales of Lotus ...

295 AED

295 AED ~~328 AED~~

Oriental florals, fruity notes and ample hydration make the HAAN Tales of Lotus Body Collection...

SAVE 10%

Anua Heartleaf Essen...

298 AED

298 AED ~~331 AED~~

Soothing, toning and hydrating, the Anua Heartleaf Essentials offer the perfect, 3-step introduction to the...

SAVE 10%

Current State Barrie...

171 AED

171 AED ~~190 AED~~

Exceptionally gentle, the Current State Barrier Repair Kit strengthens the complexion as it offers a...

Reviews

Instant Glow

"What pleasantly surprised in this product was that I could mix a tiny drop with my moisturizer and it add just the right amount of glow on my pale skin without it looking too much."

Perfection

"I have never been a big dry shampoo lady, but this product is amazing and the best that I have used."

Spa Experience

“Showers feel like a spa experience with this luxuriously scented body wash. Highly recommend!“

100% Recommend It

"I don't usually use many makeup removal products because they usually eave my skin feeling dry. However after using this make up removal Jelly, I can 100% recommend it!"

Lovely Feel

"Having used this gorgeous Current State moisture cream for one week now, I can safely say that this product will become a staple in my skin care routine. My skin has felt soft and hydrated overnight."

Love It

"This oil is light, it doesn't clog my pores and It's perfect with just a few drops and pat on the face and neck! I use it to mix with my moisturizer."