What do the Icons Mean?

As part of our commitment to Transparency, and through a partnership with a third-party AI verification service headquartered in Switzerland, we scan the ingredients list of every single product to help you understand the story, the source, and the values in a clear, objective way. Simply hover over the ingredients to learn more! As part of this feature, you’ll find quick reference icons which describe each product’s unique attributes throughout the Powder Beauty website. They are designed to help you shop based on your personal preferences and values with ease, but what exactly do they mean?


This label is displayed if the product does not contain any potentially animal-derived ingredients. Note that some ingredients can be sourced from either plants or animals.

If there is a potentially animal derived ingredient in the product and we do not have any information on vegan certification, the product will not get the Vegan label.


This label appears when the product and the brand have evidence have Cruelty Free Production and is marked as Cruelty-Free in the getskinmatch.com Product Database. Cruelty-Free applies to an entire brand and not individual products. Brands knowingly distributed in China are not marked as Cruelty-Free.

Pro Ocean

This icon celebrates products that are considerate of ingredient side effects after usage. Products with this label do not contain any of the commonly declared Micro Plastic and Sun-Filters Ingredients, or specific ingredients like Triclosan as it is said to be harmful to algae and marine life.

  • None of the commonly declared Micro Plastics
  • None of the environmentally harmful Sun-Filters (Oxybenzone, Benzophenone-1, Benzophenone-8, OD-PABA, 4-Methyl benzylidene camphor, 3-Benzylidene camphor, nano-Titanium dioxide, nano-Zinc oxide, Octinoxate, Octocrylene)
  • No Triclosan as it is said to be harmful to algae and marine life.

Pro Nature

Of all the land on the planet, there are only 4.6 billion remaining hectares of forests remaining and 1 billion of these are native forests that remain undisturbed by humans. With this icon, we celebrate products that are conscious of indigenous plant life and the earth’s natural and important vegetation.

  • No Palm-Oil; to reduce excessive deforestation.
  • No Petrolatum and Paraffin as they are of fossil origin and reproduction can't keep up. (Petrolatum, Paraffinum Liquidum, Paraffin, Mineral Oil, Cera Microcristallina)


Products with this label are 100% Natural, GMO-Free and do no contain any synthetically sourced Ingredients.


The product does not contain the INCI: AQUA / WATER / AGUA.


This label checks for Ingredients that are commonly known alcohols that may have an irritating effect on the skin.


This label checks for Ingredients that are used to give the product its scent and may have an irritating effect on the skin. The product may still have a natural fragrant in it.

Sensitive Skin

Products with this label do not contain any ingredients that could cause irritations on the skin or scalp and/or the Brand has evidenced for the product to be good to use with Sensitive Skin.