Dhs. 175

The Elasticizer is Philip Kingsley’s original cult product and remains his best-selling treatment. Originally created for Audrey Hepburn, whose hair was looking and feeling lackluster after weeks of styling on set, it has since earned numerous beauty awards and celebrity devotees. The Elasticizer was the world’s first deep conditioning pre-shampoo mask, designed to deliver elasticity, bounce and shine, leaving the hair shiny, healthy and full of life. Formulated with hydrolyzed elastin – a protein that penetrates your hair shaft and increases its elasticity without weighing it down, along with caster oil, olive oil and glycerin, it nourishes the strands from within and locks in that all-important moisture. Suitable for all hair types, including Afro-Caribbean, coarse and fine, it will give your hair added strength and elasticity to protect it from everyday aggressors such as brushing and heat styling. It can even be used as an overnight conditioner to treat dry, brittle and over-processed hair. Overall your hair will be left luxuriously nourished and healthy so with frequent use, you can expect stronger, healthier hair with less breakage.

Paraben and fragrance free.


Why We Love This

The Elasticizer hair treatment is so iconic, one unit sells every two minutes! This multi-award winning moisturising hair mask deeply nourishes all hair types and is a worthy investment in any haircare routine.

About the Brand

Philip Kingsley is a haircare legend and was considered one of the world’s leading experts on hair and scalp care. Also known as the ‘Hair Doctor’, he originally coined the phrase ‘bad hair day’ and developed the legendary ‘Elasticizer’ pre-shampoo hair treatment for Audrey Hepburn! His award-winning products are based on the principles of Trichology, which is the scientific study of the hair and scalp. Each product is designed to make the most of your particular hair type and texture so the hair of your dreams becomes an achievable reality. What’s more, Philip Kingsley’s beautifully designed bottles are sustainably made from sugarcane-derived ethanol: a renewable and recyclable material which is kinder to our planet.

How to Use

Apply the Elasticizer before shampooing. Dampen your hair with water and liberally apply Elasticizer in sections to your mid-lengths and ends. Now cover your hair with a shower cap (it may not be a cute look but it will be worth it) or your best cosy towel. The heat created helps open your hair’s cuticles, so they can properly absorb the nutrients.

Leave for a minimum of 20 minutes - enough time to enjoy a cup of tea. There is no maximum time, you can even sleep in Elasticizer if you like to multi-task as you dream.

Rinse thoroughly then shampoo and condition as normal (those with fine hair should shampoo twice). Suitable for use on coloured hair.

Note: Do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only.

Free From
Delivery Information

Orders are generally processed and dispatched within 1 working day (Mondays to Saturdays). Orders received on a weekend or public holiday will be dispatched the next working day. Delivery times are estimates and not guaranteed, and may take longer if the shipping address is remote, during national holidays and under other circumstances.

United Arab Emirates

Standard Delivery across the UAE takes 1 – 2 working days and is 25 AED. We offer free delivery on orders over AED 200. Cash on Delivery payment is available for all orders.

Same Day Delivery is available in Dubai and is 45 AED. We offer free Same Day Delivery in Dubai on orders over AED 1,000. Same Day Delivery orders must be placed by 10:00 AM for same day processing and delivery. Orders placed after 10:00 AM will be delivered the following day. Same day delivery orders are delivered before 10:00 PM.

Delivery to Saudi Arabia

Standard Delivery across Saudi Arabia takes 3 – 5 working days and is $10 (37 SAR). We offer free Standard Delivery on orders over 200 SAR. Cash on Delivery payment is available for all orders, however a COD fee of 25 SAR will apply. Orders to Saudi Arabia will be subject to 15% VAT which will be added automatically at Checkout.

International Delivery

We deliver to Bahrain, Kuwait, Oman and Qatar. Standard Delivery takes 4 – 7 working days and is $10 (37 AED). We offer free Standard Delivery on orders over $55 (200 AED).

Scheduling and Tracking

Once your order has been dispatched, you will receive an SMS or an email with tracking information. You may be contacted by our delivery partner to confirm your address and schedule the most convenient time for delivery. Your delivery may be delayed if we are unable to contact you.