Abel was born with mission is to create the world’s best natural perfume without compromising on ethics or aesthetics, and is a by-product of founder Frances Shoemack's failed search for a truly beautiful, all natural perfume. The more she learnt about the petrochemical-based industry and the toll it takes on not only us, but the environment, the more she realised that this was something she needed to do. So, she teamed up with Master Perfumer, Paris-based Isaac Sinclair, who would become her first ally in the quest to disrupt an industry that didn't believe natural perfume could be chic, modern, or stand up alongside the world's best.

Made from natural, plant-derived ingredients that are readily biodegradable in our ecosystem, all of Abel’s products are also vegan and cruelty-free with all ingredients ethically sourced. With a commitment to transparency that’s unconventional in the fragrance world, Abel provide a full list of ingredients for every product.