OLAPLEX brings salon expertise to at-home haircare routines. Continuously changing what is possible for hair health, the label’s patented technology replenishes and rebuilds bonds to achieve powerful, lasting and transformative results. Rooted in this formula, all OLAPLEX products help the hair take on a better overall quality while addressing specific concerns with clarifying shampoos, softening oils, replenishing masks and more.
 
It's not just innovation the Californian label excels at. Vegan, cruelty-free, color-safe and pH-balanced, OLAPLEX proves that the best way to tackle chemical, thermal and mechanical hair damage is through pure, mindful formulas.