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Korean skincare brand PURITO combines the words “purify” and “土”, the latter of which is a Chinese character meaning “soil”. An all natural, vegan and cruelty-free brand, PURITO’s products are formulated with organic and natural ingredients which are free from harmful chemicals such as parabens, sulfates, ethanol and silicone. Keeping all skin types including sensitive in mind, the brand has always been transparent with its detailed list of ingredients on all of its products’ packaging. PURITO is always striving towards more sustainable formulation and packaging practices and uses environmentally-friendly recycled paper for all of its products.