We believe in better alternatives, and so do these clean, curelty-free beauty brands. Championing cruelty-free cosmetics, skin, hair and bodycare, the collection gathers all the Leaping Bunny-approved brands into your new self-care guide. Shop iconic, cruelty-free K beauty brands such as Beauty of Joseon, hair heroes including Davines and Rahua, and makeup labels Ere Perez and ROEN Beauty.