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Founded by women

Collection: Founded by women

Discover beauty and wellness brands founded by women, from regional discoveries to established favourites. Explore the products, ideas and personal experiences behind them, with the same care and quality we look for across the Powder Beauty selection.

Signature products

Health Nag

Bioactive Collagen Gel

Regular price 295 AED
Sale price Regular price 295 AED

Bali Body

Luxe Tanning Mitt

Regular price 69 AED
Sale price Regular price 69 AED
Powder Beauty
Why this edit exists

Discover the women behind the brands

A fresh idea, a personal experience, a product someone wished existed. Discover beauty and wellness brands founded by women, and the points of view that make them worth knowing.

This is a year-round edit, with every brand chosen for the same care and quality we look for across Powder Beauty.

Why we love this edit

Support women-founded brands

Every product in this edit comes from a brand founded or co-founded by a woman.

Chosen with care

Each brand is reviewed for the quality of its products, not only the story behind it.

Not just for one day

This edit stays open all year, beyond International Women’s Day.

82 products

BestsellerLocally foundedWellbeing

Health Nag

Bioactive Collagen Gel

Regular price 295 AED
Sale price Regular price 295 AED
Cruelty-FreeEthicalVegan

Bali Body

Luxe Tanning Mitt

Regular price 69 AED
Sale price Regular price 69 AED
BestsellerCleanCruelty-FreeEthicalVegan

Bali Body

Watermelon Tanning Oil SPF 6

Regular price
Sale price 100 AED Regular price 126 AED
SustainableVeganWellbeing

Nutrili

Happy Tummy Gummies

Regular price
Sale price 126 AED Regular price 139 AED
Cruelty-FreeEthicalVegan

Bali Body

1 Hour Express Tan - Dark

Regular price
Sale price 154 AED Regular price 193 AED
EthicalLocally foundedSustainableVeganWellbeing

Shake Your Plants

Kombucha+ Grapefruit

Regular price
Sale price 72 AED Regular price 84 AED
Cruelty-FreeEthicalVegan

Bali Body

Watermelon Tanning Oil SPF 15

Regular price
Sale price 100 AED Regular price 126 AED
Cruelty-FreeEthicalVegan

Bali Body

Instant Tan - Medium to Dark

Regular price
Sale price 115 AED Regular price 144 AED
BestsellerCruelty-FreeEthicalVegan

Bali Body

Face Tan Serum

Regular price
Sale price 24 AED Regular price 125 AED
Cruelty-FreeEthicalVegan

Bali Body

Gradual Body Tan

Regular price
Sale price 109 AED Regular price 137 AED
Cruelty-FreeEthicalVegan

Bali Body

Face Tan Mist - Dark

Regular price
Sale price 104 AED Regular price 130 AED
BestsellerCruelty-FreeOrganicSustainable

Manasi 7

All Over Colour

Regular price
Sale price From 89 AED Regular price 173 AED
Cruelty-FreeEthicalSustainableWellbeing

Ancient + Brave

True Collagen

Regular price
Sale price From 98 AED Regular price 130 AED
BestsellerCruelty-FreeEthicalVegan

Bali Body

Face Tan Mist - Ultra Dark

Regular price
Sale price 25 AED Regular price 130 AED
Cruelty-FreeEthicalVegan

Bali Body

Gradual Face Tan

Regular price
Sale price 26 AED Regular price 135 AED
BestsellerCruelty-FreeEthicalLocally foundedSustainableTransparentWellbeing

Adaye

Just-in-Case Liners

Regular price 16 AED
Sale price Regular price 16 AED
Cruelty-FreeEthicalTransparent

Bali Body

Tinted Super Serum SPF 30 - Tan

Regular price
Sale price 31 AED Regular price 160 AED
Cruelty-FreeEthicalTransparent

Bali Body

Tinted Super Serum SPF 30 - Natural

Regular price
Sale price 31 AED Regular price 160 AED
Cruelty-FreeLocally foundedVegan

Skin Story

Growth Eyebrow and Eyelash serum

Regular price
Sale price 153 AED Regular price 180 AED
BestsellerCruelty-FreeEthicalLocally foundedSustainableTransparentWellbeing

Adaye

Rest-Assured Pads

Regular price 35 AED
Sale price Regular price 35 AED
Cruelty-FreeLocally foundedVegan

Skin Story

Define Liquid Eyeliner

Regular price
Sale price 102 AED Regular price 120 AED
Cruelty-FreeEthicalSustainableWellbeing

Ancient + Brave

Wild Collagen

Regular price From 130 AED
Sale price Regular price 130 AED
BestsellerCruelty-FreeEthicalVegan

Bali Body

Watermelon Tanning Oil SPF50

Regular price
Sale price 109 AED Regular price 137 AED
Cruelty-FreeEthical

Bali Body

BB Cream - Natural

Regular price
Sale price 29 AED Regular price 150 AED