Korean beauty is world-renowned for its exceptional quality, innovation and value for money. What particularly attracts us to the Korean beauty philosophy is the gentle yet effective approach to skincare. While Korean skincare is best known for its many steps and extraordinary ingredients (such as snail lotions, which you should know we love), it also focuses on nourishing the skin with high-quality ingredients. Instead of the harsher exfoliants and actives which are more common in Western skincare, Korean skincare leverages naturally-derived powerhouse ingredients which work to replenish, strengthen and soothe the skin.
Our edit of Korean skincare focuses on the most well-known and effective cult products and brands that also have cruelty-free, vegan and alcohol/fragrance-free options to indulge even the most sensitive skins types.