Claudine Foong is a Dubai-based Strength & Movement Trainer, Well-being coach, previous Pro-Athlete, wife and mother. We sat down with Claudine to talk all things beauty, how and why she made the switch to conscious clean brands.

Tell us a little bit about yourself 
Hi! My name is Claudine Foong and I’m a mother of two amazing little humans. I’m also a former touring golf professional, but my focus over the last 12 years has been directed towards training others to become stronger, move better and live their life with more vitality.  

How did you get into clean beauty?  
Health and wellness have always been at the forefront of my life. As a former professional golf athlete, I am very mindful in how I treat my body. As the largest organ, our skin absorbs everything we apply to it. I began researching the ingredients in the sunscreen I was using on a daily basis, as I spent several hours each day playing and practicing in the sun. I then looked into personal care products I was using which resulted in switching to cleaner alternatives. Makeup was a little more challenging to find products that were both clean and performed well. However, fully committing myself to clean beauty became an easy decision after discovering I was pregnant with my first child. I haven’t looked back since and I couldn’t be happier.  

How did you find the transition process here in the region?  
I’ve been living in Dubai for nearly 9 years and until recently, found it challenging to find what I was looking for when it came to clean beauty. That is until I discovered, Powder Beauty. Instead of stocking up on makeup when I visit home in Canada every year, I’ve now found a local brand that not only meets, but exceeds, my clean beauty expectations.  

What are other lifestyle changes you have made to support yourself?  
We are a family of foodies and for us, food and culture go hand-in-hand. always aim to eat as clean as possible by limiting gluten, dairy and processed foods and sugars. I still leave room for an indulgent meal every now and then! I’m also active and exercise regularly. 

What are your top 3 tips you could give yourself if you could go back in time?
1. Drink 1/2 your body weight in ounces of water per day.
2. Go to bed before 10pm.
3. Meditation and breath work are just as important as movement and clean eating.

What does clean beauty and healthy living mean to you? How do they go hand in hand?  
Clean Beauty and healthy living absolutely go hand-in-hand. Most of us understand the importance of exercise and eating well. We don’t realise that a lot of the beauty products out there are unsafe, full of toxins, allergens and endocrine disruptors. As mentioned earlier, our skin absorbs everything we put on it. It’s vital that we take the time to look at the ingredients listed on our beauty products, so we can make the most informed decisions for our body.  

What is your advice to anyone in the region interested in making the swap or looking for more information?  
My advice for anyone wanting to swap and look for more information, is to do some research on what products you’re currently using in your beauty regimen. Powder Beauty provides some excellent clean beauty alternatives over conventional brands. 

Lastly, what are your favourite must have Powder Beauty buys and why?  
Roen Beauty CAKE Mascara - I have looked for and tried out countless clean mascaras. This is the last product I swapped over because nothing seemed to compare to what I loved, until I tried this mascara.  
ILIA Super Serum Skin Tint SPF 40 - for someone who rarely wears foundation, I love this skin tint because it looks and feels like you have nothing on. 

You can find Claudine on IG here @claudinefoong

Nadja Iman