This consciously crafted American brand has a unique approach to skincare, advocating Skin Strategy Over Skin Type, understanding that your skin isn’t a restrictive type but rather a continually changing product of its environment. Just like frogs, but to a lesser extent, our skin absorbs everything in its surroundings, and can’t thrive in toxic environments. This is why HoliFrog’s holistic-functional skincare formulas are packed with bioactive ingredients that heal and repair, rather than those which irritate, disrupt the skin’s function or have been deemed unsafe by research. Whether that’s your mental or physical health, diet or simply how many hours of sleep you clocked last night, HoliFrog’s products are suited to every cycle your skin goes through.