Created in 2005 by an unlikely mix of editorial hairstylists and elite professors from MIT University, Living Proof is haircare that combines innovation with real-world results. As a science-first brand, their mission is to create products that solve hair problems, rather than to conceal them. With over 20 formula patents and over 150 awards won, Living Proof's shampoos, conditioners, treatments, and stylers all work to deliver maximum results within a minimal routine. Committed to rigorous testing that's unmatched in the haircare industry, Living Proof's products are bioengineered and developed in the lab using a mix of natural and synthetic ingredients to ensure maximum efficacy, safety and performance - all while remaining vegan, cruelty-free and without any potentially harmful ingredients.