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Made Here

Collection: Locally founded

Meet the beauty and wellness brands founded closer to home. Our Locally Founded edit brings together skincare, sun protection, makeup and wellness from the Middle East, with fresh ideas and a regional point of view.

Signature products

Health Nag

3 Day Detox Mixed Flavor

Regular price QAR 699,00
Sale price Regular price QAR 699,00

Adaye

Just-in-Case Liners

Regular price QAR 17,00
Sale price Regular price QAR 17,00
Powder Beauty
Why this edit exists

Beauty with a regional point of view

Discover beauty and wellness brands founded in the Middle East. From familiar rituals to fresh ideas, these founders bring a regional point of view to the products we use every day.

Each brand is chosen with the same care as the rest of the Powder Beauty selection.

Why we love this edit

Founded in the Middle East

Meet the founders bringing a regional perspective to beauty and wellness, from the first idea to the finished product.

Selected by Powder Beauty

We choose the brands and products in this edit ourselves, with attention to quality, performance and a distinctive point of view.

Part of your everyday routine

Explore regional discoveries alongside established favourites across our beauty and wellness edits.

68 products

Locally foundedVeganWellbeing

Health Nag

3 Day Detox Mixed Flavor

Regular price QAR 699,00
Sale price Regular price QAR 699,00
BestsellerCruelty-FreeEthicalLocally foundedSustainableTransparentWellbeing

Adaye

Just-in-Case Liners

Regular price QAR 17,00
Sale price Regular price QAR 17,00
Cruelty-FreeLocally foundedVegan

Skin Story

Growth Eyebrow and Eyelash serum

Regular price QAR 183,00
Sale price Regular price QAR 183,00
BestsellerCruelty-FreeEthicalLocally foundedSustainableTransparentWellbeing

Adaye

Rest-Assured Pads

Regular price QAR 36,00
Sale price Regular price QAR 36,00
Cruelty-FreeLocally foundedVegan

Skin Story

Define Liquid Eyeliner

Regular price QAR 122,00
Sale price Regular price QAR 122,00
BestsellerCruelty-FreeEthicalLocally foundedSustainableTransparentWellbeing

Adaye

Barely-There Tampons

Regular price QAR 29,00
Sale price Regular price QAR 29,00
Cruelty-FreeLocally foundedVegan

Skin Story

Legacy Multi Stick

Regular price QAR 162,00
Sale price Regular price QAR 162,00
Locally founded

Dastaangoi

The Cedars of Lebanon Scented Candle

Regular price QAR 192,00
Sale price Regular price QAR 192,00
Cruelty-FreeLocally foundedVegan

Skin Story

Bare Multi Stick

Regular price QAR 162,00
Sale price Regular price QAR 162,00
Cruelty-FreeLocally foundedVeganWellbeing

Cosmic Doctor

Iron Tea

Regular price QAR 38,00
Sale price Regular price QAR 38,00
Cruelty-FreeLocally foundedVegan

Skin Story

Bold Multi Stick

Regular price QAR 162,00
Sale price Regular price QAR 162,00
Locally founded

Dastaangoi

Orange Blossoms of Damascus Scented Candle

Regular price QAR 192,00
Sale price Regular price QAR 192,00
Locally founded

Dastaangoi

Palaces of Isfahan Scented Candle

Regular price QAR 192,00
Sale price Regular price QAR 192,00
CleanLocally founded

Sade

Silk Lip Melt

Regular price QAR 71,00
Sale price Regular price QAR 71,00
Locally founded

Powder Beauty

Powder Beauty Digital Gift Card

Regular price From QAR 50,59
Sale price Regular price QAR 50,59
Locally founded

Sade

Silk Lip Liner

Regular price QAR 81,00
Sale price Regular price QAR 81,00
BestsellerCruelty-FreeLocally foundedVegan

Sade

Glow Veil SPF50

Regular price QAR 97,00
Sale price Regular price QAR 97,00
Locally founded

Dastaangoi

Bedouin Oud Scented Candle

Regular price QAR 192,00
Sale price Regular price QAR 192,00
Cruelty-FreeLocally foundedVegan

Skin Story

Merlot Lipstick

Regular price QAR 112,00
Sale price Regular price QAR 112,00
Locally foundedOrganicVeganWellbeing

Cosmic Doctor

Cholesteam

Regular price QAR 171,00
Sale price Regular price QAR 171,00
Locally foundedOrganicVeganWellbeing

Cosmic Doctor

Bio Iron

Regular price QAR 107,00
Sale price Regular price QAR 107,00
Locally foundedVeganWellbeing

Rite

CALM Gummies

Regular price QAR 151,00
Sale price Regular price QAR 151,00
Cruelty-FreeLocally foundedVeganWellbeing

Rite

GLOW Gummies

Regular price QAR 151,00
Sale price Regular price QAR 151,00
Locally founded

Dastaangoi

Monsoons of Mumbai Scented Candle

Regular price QAR 192,00
Sale price Regular price QAR 192,00