Transparent beauty means you can see exactly what is in a formula. Every product in this edit shows its full ingredient list on its product page rather than in the small print, and any fragrance it contains carries real certification: IFRA, IPF, MADE SAFE, EWG Verified, USDA Organic, COSMOS Organic, NSF/ANSI 305, Non-GMO Project or Demeter. Fragrance is where this industry hides the most, so if a brand cannot tell us what is in the parfum, it is not here.

The edit spans skincare, haircare, self tan and supplements from brands including Davines, Bali Body, RÓEN Beauty, Oribe, HoliFrog, CosRX, Health Nag, Cymbiotika and Current State.

Delivered across the UAE, with same day delivery in Dubai, Abu Dhabi, Sharjah and Ajman, and to Saudi Arabia, Bahrain, Kuwait, Oman and Qatar.

How we choose: The Curation