Behind Sam McKnight’s iconic haircare brand is his iconic, five-decade career. Bringing editorial and backstage expertise to day-to-day routines, the label’s care and styling collections achieve healthy, glossy hair with an effortlessly feminine underpinning. From the volume-boosting Cool Girl line to the highly practical Lazy Girl edit, the brand showcases a deep understanding of hard-working formulas, and the lifestyles they are developed for. All Hair by Sam McKnight products are certified vegan and cruelty-free. With plant-based keratin, protein and squalane alternatives, recycled packaging and minimal ingredient lists, the brand makes a compelling and easy case for mindful beauty choices.